![]() And, not to get stuck in a social box but let the world see what makes you unique. I want you to try on, be playful and open to exploring new things. If a little girl were to walk into WILDFLOWER WOMAN AND SANDBOX KIDS, the one message Amber would hope she picked up would be, ”I want you to be inspired, excited and ready to take on the day. And, with SANDBOX KIDS, European, especially Parisian and French styling, are captured with its Mayoral brand which epitomizes whimsy, attention-to-detail, luxurious and soft pieces as well as through the Splendid, Bella Dahl Kids and other curated lines which evoke adventure and confidence which is essential for growing kids in this day and age where it is necessary for them to celebrate their individuality through fashion. WILDFLOWER WOMAN AND SANDBOX KIDS brand takes its visitors through the entire female life cycle: from infancy toddlerhood teens and womanhood. The business incorporation date is September 11, 2014. But as Amber would say, “The ‘kid in you’ starts when you are a kid!” The Sandbox Boutique, LLC (Entity 0802061661) is a corporation registered with Texas Secretary of State (SOS). The WILDFLOWER WOMAN AND SANDBOX KIDS is birthed in this fashion lifestyle segment and then evolves through womanhood. One of the most important messages Amber conveys through her SANDBOX KIDS brand is that each piece has to feel “special”, translating the WILDFLOWER WOMAN brand’s same message of whimsy, fun, confident, adventurous and style-forwardness – even at a young age. As she began motherhood, this lightbulb inspiration hit her, “My vision of my boys when they were little as I looked at them in a sandbox and felt every parent could relate to having a sandbox kid a sandy-toed innocently curious child eager to go after the world as they knew it.” This imagery of carefree and rambunctious kids frolicking in a sandbox is what makes SANDBOX KIDS so novel. “ never thought we’d be online and where we are today, but here we are.Amber has always been a forward-thinker, an innovator and with the birth of her children, SANDBOX KIDS was founded, actually 2 years before she launched WILDFLOWER WOMEN. Their expansion into ecommerce was as smooth of an operation as any, and they are still amazed at how their little store has become a noteworthy children’s clothing destination, no matter where people are shopping from. The QuickBooks POS integration was recommended to the store’s owners by a retail industry connection, and the Sandbox team was elated with the results. So I will say this really has helped tremendously with expanding us to the website.” “It does everything for me and it is just a breath of fresh air to know that the systems are going to match up and it’s just on a continuous cycle. It was this combination of instilling FOMO (fear of missing out) and the high-quality product curation that helped The Sandbox Boutique grow their Instagram account to more than 12,000 followers while still maintaining the heavy traffic in their brick-and-mortar store.Īll that was left was to find a way to keep track of which inventory was being sold where, so, in January, the team integrated their online stores with their QuickBooks Point-of-Sale software using Webgility. And so it’s really been very helpful to get people in the store.” they can sit at home and be like, is it worth wasting the gas to go down there? If they don’t have it, they can look at our Instagram, they can look it up on our website. “Some customers were like, ‘ It’s selling too quick online.’ Because of us being a little boutique, we don’t buy very deep in sizes. It just all kind of happened.”Īs a boutique, The Sandbox has limited inventory, but they were struggling to keep their local customers happy while still appealing to online shoppers. And so that’s when we went after that, and here we are almost a year later with a very successful website and store. They saw the opportunity to grow online and they were like, ‘ Well, what can we do? How can we sell on Instagram?’ This time last year, we realized that it was getting so big online that maybe the opportunity for a website was here. “When I started, Instagram selling was starting to get big. The brick-and-mortar location was always bustling with moms who would shop “all day long” and admit they were spending more on their kids’ clothes than on their own. In her time with the boutique, Rushing has been continuously surprised by how much customers enjoy shopping for baby and children’s clothes. We go from babies’ sizes all the way for seven- or eight-year-olds.” “We’re a boutique,” explains assistant manager Amanda Rushing, “so we have all kinds of like higher-end clothes that you really can’t find at Target or Walmart. The Sandbox Boutique has long been an apparel staple in Chattanooga, Tennessee, opening in 1996 and transferring ownership seven years ago to a family with young children who loved clothes and retail.
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