![]() Their in-house writers are sharp, while compelling guest authors have included the likes of influencer marketing thought leader Shane Barker, Social Media Marketing World presenter Ben Beck, former Search Engine Journal lead editor Kelsey Jones and lead nurture expert Lilach Bullock.įollow the Smarp blog not just to change your own way of thinking about marketing and company culture, but to be inspired to create higher level content of your own. For example, this guide to fostering upward communication in an organization may have an “X number of ways” headline, but it’s far from a shallow tutorial. You’ll find a lot of Smarp blog posts about bigger-picture thinking, mindset and company culture – and how those topics tie into marketing and growth. When it comes to social media reach with a human touch, your organization’s biggest opportunities may be unlocked when your employees are involved, so improving employee advocacy and company culture is something all marketing departments should have a hand in. Smarp’s blog about employee advocacy is an excellent resource for digging deep into the marketing mindset and fostering an engaged and aligned culture across your organization. ![]() While the production quality, effects and facial hair have gotten more advanced over the years, they’ve never relied on fancy technology, two things which intimidate so many marketers and hold them back from getting started with video. Its focus is all on in-depth, high-quality content and search engine analysis, just like with written forms. Speaking of those Whiteboard Friday videos, which are now hosted on a rotation, they might just be the best-ever example of an online marketing blog doing video marketing. ![]() Moz has never been afraid to experiment with different content types, showing in addition to telling visitors how great content can power marketing blogs – and software companies. ![]() Their blog is the hub of it all, from their infamous Beginner’s Guide to SEO to the hundreds of Whiteboard Friday video tutorials that made Fishkin’s signature mustache so recognizable to marketers all over the world. As the company has grown, so have the resources it churns out. Moz has been a leader and resource for learning about SEO tips for over a decade, starting with co-founder Rand Fishkin publishing the SEOmoz blog himself as he figured SEO and blogging out. Neil Patel (Formerly the Kissmetrics Blog) So let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them. You’ll need to understand the trend itself, whether your target customers care about it, and if so, how you can leverage it in your marketing strategy.įollowing the top marketing blogs not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Not only do you need to be aware of the latest trends, but you need to understand them well enough to evaluate them for your brand.įor example, when a new social network, search engine, content format or app starts trending, it wouldn’t be strategic to just jump on the bandwagon. It takes a conscious and consistent effort to stay up-to-date on digital marketing strategy. This is only compounded when you’re forced to deal with new technologies like augmented reality or voice assistants popping up, or social networks continuously changing their algorithms. The field changes much too quickly, from what grabs audiences’ attention, to the words your customers use, and how you need to reach them. But you likely figured that out as soon as you got your first job. Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career.
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